Yard

What’s interesting with the G4 Jacket is that it has a strong history and imagery associated to it. In addition to being a style staple, the G4 is also and mostly a sports jacket, that has been around the world  - which is what makes it this current still. What we had in mind was to reinterpret and rework this history and imagery in a subtle and intelligent way, by bringing up the golf heritage in the setting, but mixing it with attitudes and energies that bring a new dimension to the green. In the styling, the idea is really to mix the G4 Jacket with modern day preppy look, that would not feel out of place on the golf course.