NSS

Baracuta's G4 Jacket is the British brand's classic that has adapted like no other garment before to the evolution of fashion and the passage of time. Thanks to a smart mix of British sartorial heritage, functionality and distressed fit, the G4 has established itself as the alternative to the blazer for young American university students in the 1950s: the representation of a new ideal of life, in which coolness and functionality can finally be synonymous. nss tells the story of the modernity of a garment that has been able to adapt to different styles and subcultures, defining the look of entire generations, from Mod to Punk to Jazz, without ever changing its style. In "The Alternative", the project shot by photographer Riccardo Ferrato with styling by Gianluca Gagliardi, the G4 reveals all its light-heartedness in an ironic and jaunty universe, in which the synonym of coolness also becomes the ability to take oneself not too seriously: between giants and miniatures..