The minds behind Merazine, the app that's reinventing shopping for Gen Z When personalisation and durability come together in your virtual dressing room, and not only

Have you ever thought about how easy life would be if you could get dressed in the morning using a little avatar to try on different outfits without even getting out of bed? Or that online shopping would be so much better if it were easier to find emerging, sustainable brands that not only match your style but also fit your budget? Well, Krithi Reddy and Sreya Halder, two ambitious young women full of ideas, not only thought about it, but actually created an app combining both ideas into a revolutionary concept: Merazine. This app allows you to set your style, preferences, and budget to provide a wide range of small, sustainable, emerging brands. It also lets you try on pieces virtually with a customizable avatar, create moodboards, and participate in styling challenges while connecting with a global fashion community. Merazine was conceived by young women in their twenties, for young women in their twenties. We had the chance to chat with these two inspiring creators, resulting in a conversation brimming with ideas, creativity, and a strong dose of girl boss. Here’s what emerged from it.

And it’s not just users benefiting from this blend of practicality and creativity – emerging brands are also thrilled with Merazine’s presence. «Brands are very excited because it’s tough to compete with fast fashion nowadays. They’re happy to have a platform where people come specifically to discover them. We’re equally excited about helping Gen Z shoppers find clothes and engage with fashion while also helping brands reach their audience.» When it comes to selecting brands, the two entrepreneurs are adamant: no fast fashion giants are allowed. Only design-oriented small or medium brands that offer unique, quality products are featured. In a market that often feels overwhelming with rapid trends and impersonal consumption, Merazine stands out as a tool that may reconnect Gen Z with slow, thoughtful, individualized, and, most importantly, personalized fashion.