10 brands that disappeared in the last decade From GURU to American Apparel, from Vine to Forever 21 between 2010 and 2019 we have said goodbye to many brands

There are many brands that have left us in the last decade. Someone calls the death of chains like Forever 21 or American Apparel "the apocalypse of retail". The truth is that tastes and fashions change, technologies evolve and what we went crazy just a short time ago today is often obsolete. It's hard to explain to someone who grew up with Netflix what it meant to stay an hour looking through the shelves of Blockbuster and then go home with the ugliest movie available or convince an Off-White fan about the coolness of Cheap Monday's skinny jeans. 

Get your handkerchiefs ready because nss will take you to the "cemetery" of the dead brands (and some even resurrected) between 2010 and 2019.

Cheap Monday (2000 - 2019)  

In the early 2000s, it was the leader company. The 3310 and 3330 were must-have. Its phones were cutting-edge: the 7650 was the first color mobile phone to take photographs and everyone remembers when Nokia introduced Snake, Deep Impact, the t9. A revolution followed by a decline. While Apple and Samsung had understood the social and not only functional potential of smartphones and devices such as the touch screen, the Scandinavian brand remained focused on quality but not desirable products. At the end of 2013, Nokia was purchased by Microsoft for $9.5 billion, but only two years after, the deal turned out to be a failure. The market kept changing fast and the Finnish company was left behind. Then, the miracle: Hmd Global has raised the fate of Nokia by focusing on the nostalgia effect and proposing cult models in an updated version such as the 81010, also known as "the Matrix phone".