Football logos return to the past - When innovation is synonymous with tradition

In the fast-paced, ever changing world we live in, even football clubs have to keep up. Not falling behind on trends is vital to stay relevant in the eyes of fans, especially with football and fashion edging closer and closer by the day. This is usually done with new kits, but an often overlooked aspect is a club’s logo. While they may appear as small details on a jersey, logos are crucial for a team’s identity, and their design is a lot more visually important than one may think.

“Restyling” is the key word of club aesthetics in the 21st century, and while the term is normally synonymous with “new” and “innovation”, recent examples show another reality. As is the case with the fashion industry, in fact, football has this strong fascination with the past, and logos are now at the center of it all.

Olympique Lyonnais

Football logos return to the past When innovation is synonymous with tradition | Image 463746

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Football logos return to the past When innovation is synonymous with tradition | Image 463747

And finally, Atlético Madrid. The new logo, like in Aston Villa’s case, is a complete change that has nothing to do with any specific kit, although the reason behind it is quite different. Atlético Madrid didn’t undergo any sort of rebranding to stay relevant, but rather saw its logo get voted out by fans, unhappy with the unnecessarily modern take on the club’s traditional badge. The previous one had gone almost 70 years (1947-2016) with virtually no changes, and after 6 years after its replacement, it will be welcomed back onto the Colchoneros’ shirts and once again represent the club.