The adidas x Moon Boot collab is here With some outstanding testimonals
In a landscape where the union between fashion and sportswear becomes increasingly innovative, collaborations between iconic brands play the role of true style catalysts. Streetwear enthusiasts have learned to recognize the added value of those capsule collections capable of combining aesthetics and performance. This is the context for the new collaboration between adidas Sportswear and Moon Boot, showcasing the excellence and boldness of both brands. The adidas x Moon Boot collab offers a selection of ready-to-wear looks, characterized by modern and practical silhouettes, suitable for both urban and mountain settings. Presenting the new project are prominent figures like Lena Mahfouf, the multifaceted French-Algerian content creator and author, and the emerging K-Pop group BABYMONSTER. These well-known faces embody the young and dynamic spirit of the collection, demonstrating how the pieces can adapt to different moments of the day, thanks to their versatility.
Aimee Arana, General Manager of adidas Sportswear & Training, expressed satisfaction for this first official collaboration of the brand: “Our goal was to offer a combination of functional fashion and cutting-edge style, enabling the new generations to face winter with confidence and comfort.” Alberto Zanatta, President of Tecnica Group, also emphasized the importance of this milestone for Moon Boot: “Entering the world of apparel for the first time is a significant milestone for us. We are excited to see how this collection will be received and interpreted by customers around the world.” Testimonial Lena Mahfouf’s words reflect the spirit of the collection: “For me, style is about playing with different facets of your personality. This collaboration allowed me to bring a piece of alpine experience to the streets of Paris, creating a look that is both functional and trendy.”
