
Waiting for Naples A tourism and cultural explosion thanks to a generation of creative people forced to leave
It's funny to think that at the very moment, Napoli won its last Maradonian Scudetto - and the last until the end of this championship - the generation destined to leave Naples was born. The Millennials, as well as members of the generation just before them, migrated first to Rome and then to Milan, leaving a de facto hole in the city's middle class, as Cristiano De Majo recounts in his book Guarigione. Growing up in Naples in the late 1990s and early 2000s meant, first of all, being sure to leave the city that, rightly or wrongly, was considered the most beautiful city in the world, knowing that Rome and Milan - the only two possible destinations - could never compete in the hearts of those who left.
In a reportage of Bagnoli - one of the most unknown and absurd modern Neapolitan stories - Cristiano De Majo wrote that 'Naples is not understood by anyone'. So everyone began to try to portray their idea of Naples, confident that they could be seen. A virtuous circle was created in which Neapolitans who had to leave the city came back to represent it, certain that one way or another they would make their fortune, which in turn attracted other Neapolitans who had left the city (as mentioned at the beginning, there were so many) and outsiders who were sure to experience the Neapolitan frenzy. This created the illusion that Naples had only 'exploded' in recent years. In reality, Naples was only preparing itself, just as the streets of the city prepared themselves after the death of its king, which after more than 30 years sanctioned the emergence of a generation that imagined a future not far from Naples, to try to be the protagonist of those stories and cultural products that everyone likes today.