Kappa and Campari Soda launch the Authentic Aperitivo Capsule Collection And a roadshow in major Italian cities to celebrate the new collaboration
Kappa and Campari Soda have joined forces for an exclusive collaboration that blends worlds synonymous with style and conviviality. The encounter between Kappa's streetwear fashion and the unmistakable spirit of the Italian aperitivo by Campari Soda has given life to the Authentic Aperitivo Capsule Collection, a line that celebrates the authenticity and passion of the new generations. On this occasion, the Kappa logo has been reinvented, with the iconic Omini, traditionally depicted back to back, facing each other for the first time with a Campari Soda in the center, symbolizing encounter and sharing. The Authentic Aperitivo Capsule Collection stands out for its essential and impactful design, tinged with the vibrant red of Campari Soda to celebrate the brand's iconic bottle, the true protagonist of the capsule.
To celebrate the launch, Kappa and Campari Soda have organized exclusive events at selected street stores throughout Italy, from Naples to Milan, passing through Rimini, events that offered an immersive experience combining fashion, music, and urban culture, with DJ sets, breakdance performances, and customization workshops. Participants of the all-Italian roadshow by Kappa and Campari Soda could enjoy an authentic social experience in an atmosphere of celebration and creativity, where the street becomes a shared home among friends.
