
«Hacking as a form of furniture»: the Swedish House Mafia present their collaboration with IKEA Ikea and Swedish House Mafia create essential total black for aspiring musicians and beyond
It is an emotional journey that binds Swedish House Mafia, a house band with two Grammys and many other awards on its trophy case, to IKEA, the furniture giant that shares its country of origin with the supergroup: Sweden. An emotional bond was recounted by the band itself during our interview for the launch of OBEGRÄNSAD, the collection formed by several objects that inevitably refer to music and the possibility of pursuing one's passion even within the home. «There are so many furniture brands, but IKEA has always had a magic touch,» the group explained. «Simple and smart solutions, but at the same time also affordable. We thought about our fans, but also about those who want to start making music and maybe can't afford expensive furniture.» The collection, on sale from October 7 in a limited edition and from October 3 online, consists not only of classic furniture items, such as a desk or a floor lamp, but also a rug, a clock, and an armchair. All, and there are so many of them, united by a minimal and clean design, but above all by the choice of black, the predominant color that characterizes OBEGRÄNSAD.
Thus the FRAKTA bag in a totally black version changes shape, becoming a messenger bag or a trousse, while the KALLAX units become the perfect space to arrange one's vinyl collection. While the band remains open to a second collaboration with IKEA, the impression is that OBEGRÄNSAD could become a staple of modern furniture, a range of items as simple as they are cool that manage to go beyond their primary purpose - making music, becoming a must-have for anyone who feels like revamping their home.