The new IKEA collection dedicated to gaming - A line of furniture and accessories in collaboration with Republic of Gamers

Gaming has been one of the fastest growing market categories for many years – an expansion that the pandemic has accelerated bringing the total number of gamers in the world to around 2.5 billion. A huge market that does not stop only at videogames but that includes merch, tech and lifestyle accessories but above all ad hoc furnishings such as chairs and desks. Precisely for this reason, IKEA has signed a collection of furniture for gamers in collaboration with Republic of Gamers, a brand of the ASUS family and leader in the hardware gaming market. The idea behind it was to democratize the gaming experience, providing every enthusiast with the opportunity to buy functional and above all accessible products but designed with the professional eye of those who have dedicated a lifetime to gaming.