
In the heart of the Prancing Horse, discovering the Ferrari Classiche Department On the occasion of the brand's 75th anniversary, we visited one of Ferrari's secret places
Along a provincial road, in a municipality of 17,492 inhabitants in the south of Modena, the largest factory of Ferrari dominates the panorama. Under a single roof live the company's employees and some of the most famous cars in history, in a building that fans crave to enter but only a select few are allowed into the true heart of Maranello, the real driving force behind Ferrari. On the occasion of the 75th birthday of the company, which was founded in 1947 together with the factory and in a very short time has become a timeless symbol of the Italian lifestyle throughout the world, the factory is opened for the first time to the public and the nss staff. Within red walls, a particular shade of red established by the FIA and applied to the cars of the Italian teams, our tour through the ecosystem of the Prancing Horse starts right from the beginning, from the engines and the archives and the spontaneous and passionate conversations of the employees. Because, as Enzo Ferrari used to say, 'the company is made up first of the men who work there, then the machinery and finally the walls.
From the Ferrari 250 GT Competizione Tour de France of '56, a splendid exercise by Sergio Scaglietti, to the Ferrari 250 GT Cabriolet of '59, made in a small series by Pinin Farina and beloved by actors such as Barbara Hutton: the history of the brand is encapsulated in these masterpieces that combine the sporting soul in the captivating guise of the GT. And this is precisely the secret of Ferrari's success, the ability to unite racing and lifestyle, offering an exclusive product, the preserve of the few, but making it an integral part of the hearts of many thanks to the inclusive dimension of sport, the dream of millions of four-wheel enthusiasts around the globe. «The Ferrari Museums tell the pervasive universe of Ferrari, Maranello and Monza, GP and GT, the old and the new, through the aggregating lens of racing, of the passion that unites Ferrari fans and drives them to take part in this narrative that is made up of museums, workshops, theme parks, motor racing circuits, and fashion catwalks.» Thus, amidst the cities made world-famous by the myth of the Prancing Horse, tourists and fans mingle, walking side by side.