Ferrari and Bang & Olufsen's new collaboration Two iconic brands together to celebrate technical excellence
In the picturesque setting of the Ferrari Flagship Store in the heart of Milan, the launch event for the new collaborative collection between Bang & Olufsen and Ferrari was held on August 29. The event gave guests the opportunity to immerse themselves in the union of craftsmanship, style and innovation by exploring the collection of speakers and earbuds created by the craftsmanship of Bang & Olufsen's artisans in Struer, Denmark, and featuring distinctive Ferrari nuances. Another link that unites these two prestigious brands is Bang & Olufsen's sponsorship of Scuderia Ferrari, testifying once again to the synergy between the art of audio and the power of racing cars. Kristian Teär, CEO of Bang & Olufsen, shares his excitement about this unique collaboration: «The occasion allowed us to revisit our respective histories and the ideas that generated two great brands like B&O and Ferrari. The founders, Enzo Ferrari on the one hand and Peter Bang and Svend Olufsen on the other, share strong personalities and great projects with which they have redefined the way of working in their respective fields, challenging the status quo».
