How did PREMIATA's 'Unconventional Glam' party for the FW25 collection go New capsules, new lines, but the same love for elegance and craftsmanship

During the Milan Fashion Week FW25 that has just concluded, PREMIATA unveiled a new women's FW25 collection that reinterprets the concept of glamour with a mix of sophistication and experimentation. PREMIATA celebrated the launch of the collection with an exclusive cocktail party titled Unconventional Glam. The event, hosted at the Via Comelico store, brought together the brand’s community and fans in a vibrant and sophisticated atmosphere, where fashion, creativity, and an innovative spirit merged into a unique experience. Amidst soft lighting, refined details, and an engaging musical selection, the evening served as a perfect prelude to the presentation of the new collection, fully embodying PREMIATA’s bold and contemporary identity.

Pony hair, the undisputed star of the season, combines with a color palette ranging from deep black to intense burgundy, extending to shades like forest green. The collection’s models move between different stylistic inspirations, blending the dynamism of sporty style with the refinement of feminine allure. The creations range from bold ankle boots, enriched with metal buckles and contrast stitching, to sculptural-heeled boots designed to emphasize movement and posture. Some models, inspired by the world of dance, feature sleek silhouettes and exclusive details, including the distinctive "en pointe" shape, reminiscent of balletcore aesthetics. A special chapter of the collection is dedicated to the boots from the LONDON capsule collection, which includes a combat boot inspired by the underground London and punk rock scenes. It features a black polished and impenetrable upper, evoking the toughness of city asphalt, while the welt with red accents and the ABS toe cap create an aesthetic that challenges conformity – a sense of character and determination also expressed by the massive sole, engraved with the PREMIATA logo.