Rihanna and PUMA reinvent the iconic Avanti LS - A new chapter in the historic collaboration has arrived

PUMA has returned to collaborate with Rihanna to bring an innovative touch to the legendary Avanti silhouette. The result of this new link-up is the Avanti LS limited edition, a sleek and cutting-edge sneaker inspired by the timeless PUMA King football boot, but with a modern twist that combines sports heritage with fashion. The Avanti LS celebrates PUMA's archive and innovation. With a slim and minimalist silhouette, the shoe is crafted from premium materials that deliver a refined look. Rihanna herself has been spotted wearing the Avanti LS, confirming it as the must-have sneaker of 2025. Photographed at Giorgio Baldi and during walks in New York City, Rihanna effortlessly paired the sneaker with everything, from tailored trousers to casual jeans, showcasing the versatility of this unique design.