The first collaboration between PUMA and Heliot Emil - Inspired by trail running and the outdoor world

PUMA and Heliot Emil have unveiled their first collaboration with a trail-running-inspired capsule, rendered in the black hues so beloved by Julius Juul, the creative director of the Scandinavian brand. The capsule, which includes footwear, accessories, and apparel, is inspired by Heliot Emil's ideology and its exploration of aesthetics on the boundary between form and function. Each piece explores the balance between essential design and hidden details, combining technical aspects with simplicity.