Loro Piana brings Argentinian tradition to Design Week with "Apacheta" Designer Cristián Mohaded's installation celebrates Andean landscapes and customs

Loro Piana is known for cultivating a special relationship with the places farming the materials of their collections, from Cashmere from Mongolia to The Gift of Kings, and wool from Australia and New Zealand. From April 20 to 23, on the occasion of Milan Design Week, the brand's Interiors division has decided to host Argentinean artist Cristián Mohaded in its headquarters for the project "Apacheta," inside the Cortile della Seta, transforming the space into a fantastic reproduction of the Andes. It is a unique opportunity to learn more about the history that intertwines Italian tailoring and the Argentine mountains, accompanied by two outdoor installations in Piazzetta Brera and Via Montenapoleone, 27. 

Open to the public throughout Design Week, the installation represents an exceptional opportunity to visit the Loro Piana headquarters. In front of "Apacheta," visitors will be able to immerse themselves in a landscape far removed from the urban chaos of the city, thus becoming adventurers for a day. For the director of Loro Piana Interiors, Francesco Pergamo, the collaboration with Mohaded was the result of a shared passion for craftsmanship and materials research. «Everything he creates starts from this, and we thought he was the right artist to whom we could entrust our own materials,» said Pergamo, «when we saw the project, we were immediately certain that it went beyond expectations. Cristián managed not only to put all his magic into the materials, but also to infuse the design with all the values we shared.»