Loro Piana opens the Christmas season with a Harrods take-over - The Italian maison flies to London for ‘Workshop of Wonders’

On the occasion of Loro Piana's centenary, this November the maison brings the magic of the holiday season to Harrods with Workshop of Wonders. A takeover of the iconic Brompton Road facade and a full thirty-six windows along with various interior spaces are adorned with installations reflecting the enchanted world of the brand’s fibers, fabrics, and artisanal craftsmanship. A visual journey retraces the story of Loro Piana, from the transport of the soft raw fiber to the skilled hands that transform it into fabric, leading up to the creation of a towering seventeen-meter Christmas tree decorated with unique fabric scraps. Each window tells a different story, narrating the journey from distant lands where raw materials are born to Quarona, the heart of Loro Piana's savoir-faire. The setup, enriched with fantastic details, invites spectators into a dreamlike world where time seems suspended, evoking the elegance of the 1920s and the craftsmanship of past eras.

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541848

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541843

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541838

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541842

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541847

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541846

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541851

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541856

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541857

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541860

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541859

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541863

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541862

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541855

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541854

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541853

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541850

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541852

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541861

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541858

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541844

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541839

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541845

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541841

Loro Piana opens the Christmas season with a Harrods take-over The Italian maison flies to London for ‘Workshop of Wonders’ | Image 541840

In this celebration that combines history and craftsmanship, Loro Piana goes beyond aesthetics to offer an immersive and interactive experience for the public. At pop-ups in Door 6 and Door 9, visitors can explore the world of the Maison up close, with areas dedicated to embroidered scarves and customizable Christmas decorations that visitors can create by hand through a workshop. The maison has also thought of the little ones, opening a newborn temporary pop-in and a permanent boutique. In addition to home items from the Interiors line, Loro Piana also presents artisanal plush toys and board games at Harrods, reinterpreting the concept of luxury in an atmosphere blending tradition and modernity. This Christmas, Loro Piana's takeover at Harrods, Workshop of Wonders, is a poetic celebration of the maison’s centennial history, welcoming the world inside London’s most famous shopping mall and carrying a message of timeless beauty and artisanal perfection.