MSGM's first sustainable trainers - A new milestone for Massimo Giorgietti's Fantastic Green 1 project

For several seasons now, creative director and founder of MSGM Massimo Giorgietti has been dedicating ample space to sustainability in the brand's collections with Fantastic Green 1, a project declining new products and initiatives in a futuristic key. This SS23, Giorgietti used the catwalks of Milan Fashion Week to express a charge of optimism and energy needed to launch the FG1, MSGM's new green footwear.

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446057

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446052

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446054

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446055

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446058

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446053

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446056

MSGM's first sustainable trainers A new milestone for Massimo Giorgietti's Fantastic Green 1 project | Image 446059

The FG1s exist in two unisex versions, high and low tops, clad in muted tones such as nude, and more loud ones, such as green and purple. The shoe upper is composed of natural materials that together form the so-called VegSkin, while the sole, in ReRubber technology, is the result of the careful recycling of rubber scraps. Even the laces and inner lining, composed of repurposed plastic bottles, aim at productive CO2 savings.