MSGM launches new project “The Neighborhood Bars” A new way to greet the arrival of Christmas
MSGM has decided to celebrate Christmas 2024 with a project that blends tradition and modernity, putting the focus on the neighborhood bars of Milan – long one of the places in the city that Massimo Giorgetti is most attached to. These places, symbols of urban energy made up of small gestures and authentic relationships, become the protagonists of an initiative that enhances their evolution, while not forgetting the roots that connect them to the city. The neighborhood bars are not just gathering spots for a coffee or a glass of wine, but true epicenters of metropolitan life. With the “I Bar di Quartiere” project, MSGM pays tribute to Milan and a new generation of entrepreneurs who are transforming these spaces into places where sustainability, local value, and attention to quality define a new era. Through a journey through the city’s neighborhoods, MSGM celebrates a constantly evolving social life, where tradition and innovation merge naturally.
