"Fly like a Butterfly": how Saucony and Tombogo created the clog of the year Say goodbye to laces and hello to the dawn of functional design

For the past few years, the world of hyperfunctional design has found new life. A generation of young designers and creative studios around the world have creatively explored and elevated numerous concepts and technologies developed in the world of performance clothing, taking the idea of functional design to new heights-one of the products of this design are modular sneakers, of which the latest collaboration between Tombogo and Saucony, called "The Butterfly" is the absolute star. «I loved the idea of contributing my outside of the box ideas and utilitarian designs toward a footwear brand that has mastered the art of the traditional running shoe», said designer Tommy Bogo in reference to Saucony's huge repertoire of patented designs and technologies throughout its long history. «The Butterfly’s modular design and removable booti perfectly embodies the utilitarian ideals and products that TOMBOGO stands for». And indeed, the new Butterfly seems to want to take Saucony's long technical heritage, condense it, and take it to a new level: The Butterfly is indeed a sneaker, but it is also a clog and a technical slipper - its 3-in-1 design represents the same lightness and naturalness evoked by its name. «The design of the sole on the removable booti is great. The grid design on the booti’s sole aligns with the grid insole of the clog which allows these two pieces to securely lock in and function together as one shoe». A design that reflects the values promoted by the brand itself and defined by Paolo Petri, Global Product & Merchandising Director, «innovation, authenticity and culture where within innovation we are not only talking about technology but also about new design and sustainability».

Whether designing the sneaker of the future with Tombogo, reissuing a decades-old classic with premium products and materials, or exploring the archives of the past to unearth vintage treasures within to introduce to new generations, the idea behind the spirit of Saucony is, today as 124 years ago, dynamism in its purest form.