Amish returns with artist showcases signed by Andrea Crespi The second edition of the brand's artistic collaboration with leading Italian multibrands

«Real is Rare», read the windows of the Biffi boutique in Milan, Spazio. Shop in Bra, Divo in Santa Maria a Monte, the Vitale boutique in Crotone, Dolcitrame in Siena, and Act Store in San Benedetto del Tronto. What do these stores have in common? They are all among the stockists of Amish, an Italian brand part of the Florentine Sevenbell group that has returned for the second year in a row to collaborate with leading Italian luxury multibrands in a series of art installations signed by artist Andrea Crespi. Once again this year the brand's Hippie Rock aesthetic finds its reflection in the installations, which, if in the first edition reflected on love according to Millennials, now address the idea of authenticity in fashion: what is authenticity today? In true Andrea Crespi style, then, the graphics themselves are presented against an undulating background that evokes the idea of optical illusion and mirage. 

Values such as self-expression, extroversion toward the discovery of new facets of fashion, and the easygoing but always concrete idea of savoir-faire that Amish poses in the creation of his collection are once again central to the success of this project and all of the brand's collections.