The artist-made windows of Amish signed by Pietro Terzini The Italian brand gathers its community in the main Italian boutiques

«Love from you could vanish, but not the one from my gang of Amish». This is what the windows of Al Duca D'Aosta in Mestre and Treviso say; of Lungolivigno in Livigno, Tessabit in Como and Playground in Florence – all historic Italian multi-brand boutiques that this year have dedicated one of their windows to Amish, an Italian brand part of the Florentine group Sevenbell, whose light-hearted Hippie Rock garments have recently appeared in the street styles of Paris Fashion Week. An aesthetic that is reflected in the visual installations created for the brand by Pietro Terzini, a multidisciplinary visual artist based in Milan who tells the world of fashion and love according to the Millennial generation through the ironic use of lettering, street art and digital manipulation. 

Freedom of expression, curiosity towards the world and the open-minded approach at the base of Amish's values therefore find an ideal representation in the light-hearted lettering of Pietro Terzini, whose works synthesize in the form of a hand-drawn slogan the aesthetics of Amish that with total freedom looks together at the past and the present, with a particular emphasis on denim – a symbol of youth subcultures that is always present in the brand's collections.