How do you dress to go to a festival? Italian streetwear at the Polifonic Festival with Zalando

Summer is the festival season and neither rain, nor wind, nor any other natural cataclysm can dent the desire to dance to the rhythm of our favourite bands after a two-year period of pandemic impediments. With the festival season also comes the time to decide what to wear to get the right look, which is why nss magazine and Zalando have chosen the Polifonic to launch The Italian Streetwear, an editorial project born with the aim of telling the story of Italian street culture and aesthetics starting from those who live the trends on their skin every day. The first issue is dedicated to the narration of the moments leading up to (and following) the festival, from the meeting with one's group of friends to the actual live show, passing through a crucial moment: choosing of the outfit. 

In full Euphoria-mania, it's time to exaggerate with make-up and glitter, a grunge look made of iridescences and eyeshadows bright enough to be noticed even when the sun has gone down, while for hairstyle trends speak of thin braids combined with elastic bands in pop colours. For men, the best solution is a tank top - strictly white and even better if cropped - worn under an open, floral shirt, a pair of baggy jeans and a John Wayne-style bandana. A cool but effortless aesthetic, capable of taking you through hours of pogoing in the crowd, without making you look frumpy or out of place. Sunscreen, sunglasses - preferably in a raver mood - and hydration are recommended: after all, Coachella shows us that festivals are nothing more than a fashion 'marathon', but don't let your outfit get in the way between you and your favourite band.