The new Zalando's campaign "Go Noticed" With Aron Piper among its protagonists

Zalando today unveiled its new campaign, titled Go Noticed, which celebrates the uniqueness of everyone's personal style in the world of streetwear, based on the idea that streetwear is born of individuality, creativity and uniqueness. The campaign video, which will become a TV spot, stars German-Spanish actor and singer Aron Piper, Italian and Polish musicians Yendry and Żabson, French rapper Chilla and dance group Let It Happen. They are also joined by Jdid Club, a group of Parisian creatives, Swiss rapper and Superwak Clique collective member SLIMKA, DJ and sneakerhead Dani aka Wide Awake Earthquake, Brussels rapper JeanJass, Barcelona-based creative collective Cutemobb, creative and skater Pierre Leze and French bikers Tito and Fimbo. Each of these talents uses the campaign to tell their own unique style and personal interpretation of streetwear, with the end result reflecting the multiculturalism and inclusibleness of the streetwear community in Europe.  

The campaign will run across various formats including billboards and social media. In addition, Zalando will continue to celebrate the streetwear community with its digital magazine, Zalando Street. Each issue invites guest curators to share their personal stories of emerging and evolving streetwear cultures. The latest issue focuses on the emerging music scene in the Netherlands. It features rising star RIMON and explores the rich cultural diversity that has inspired the next generation of producers, DJs and artists.