DHL's first collabo with an African brand The protagonist is the brand Veldskoen
For the past few years DHL Express has been making appearances in the world of fashion with a handful of collaborations with some of the most unexpected brands. From their capsule collection with Vetements in 2017, or their limited edition 50th anniversary sneaker collections or even their sponsorships of fashion weeks around the world. For their latest venture, the brand partnered for the first time with an African brand on a very special shoe. In collaboration with South African brand Veldskoen, they recently created and released an interpretation of an iconic native shoe. The shoe company helmed by duo Nick Dreyer and Ross Zondagh, is known for creating some of the finest handcrafted shoes in the country, each of which are hand-stitched with an extreme attention to detail, comfort and durability. Nick Dreyer, CEO of the company, explained:
«When DHL approached us with an idea to collaborate on a limited edition shoe to highlight South African fashion, it was a no-brainer for us. Their previous fashion projects really pushed the boundaries with some unexpected pairings, so being selected as the first African brand for the next collaboration was super exciting. There were instant synergies between our two brands, the most obvious one being the desire to make a difference in the communities in which we operate».
