ANTI-DO-TO launches a new initiative in support of the homeless in Milan For each "The Face" blanket purchased, another one will be donated

ANTI-DO-TO, street clothing activist brand born in 2020, once again pushes its community to act collectively in favor of a social project, this time staying in the heart of Milan, specifically in Porta Venezia which is the neighborhood where the brand is based, a rich on the map but with a high rate of invisibles. To give voice and warmth to this fragile humanity, ANTI-DO-TO launches the exclusive limited edition blanket The Face, whose graphics depict an ironic face with a smiling expression, a wish of positivity for the people who the brand aims to help.

The Face blanket in jacquard, in black and white, blue and orange variants, was made of regenerated cotton and polyester and entirely Made in Italy. From 9 December to 31 January, for each blanket purchased on the web site, thanks to the collaboration with the Isacchi Samaja Onlus Foundation, another one, in a warmer wool blend material, will be donated to the homeless in the area. With this ANTI-DO-TO initiative he invites us to focus on our community, without rhetoric but with small concrete gestures to give some warmth and positivity to those who need it most.