The book that traces the 50 years of history of C.P. Company "C.P. Company 971 – 021. An informal history of Italian sportswear"

2021 is and will be a year of great celebrations for C.P. Company, the brand that shaped the streetwear culture and that changed forever textile research worldwide, the brand founded exactly 50 years ago by Massimo Osti, then a young Bolognese graphic designer who created a simple T-shirt brand, Chester Perry.

From 1971 and for all the following decades, Osti experimented with a new style and introduced completely innovative production processes, giving shape to a sort of "worn-out look", inspired by military uniforms and workwear that would become the brand's hallmarks. Today C.P. Company traces its long history in the volume C.P. Company 971 - 021. An informal history of Italian sportswear, curated by Lodovico Pignatti Morano and with the photographic contribution of Neil Bedford. 

Distributed by IDEA BOOKS, the book will be available from June 17 on 50.Company.com and in all C.P. flagship stores in Milan, Amsterdam, London, Seoul and Tokyo.