The futuristic eyewear of the Polaroid x MSGM capsule - Two archive designs to tell the energy of a brand that always looks forward

Never look back, it’s all ahead is the motto that accompanies the new collaboration between Polaroid Eyewear and MSGM. Exploring the historical archive of Polaroid, the brand that invented the polarized lens and up to this day remains a leader of the eyewear production, Massimo Giorgietti has rediscovered many similarities with the pop energy and dynamism that animate the collections of his MSGM and, to capture and reinterpret its iconicity, drew inspiration from two of Polaroid's most popular designs to co-sign two new models of sunglasses that made their debut during the FW20 fashion show of MSGM.