Pitti Immagine to change dates for its 2021 edition The Florence fashion event is once again postponed

Rumours had been running for some time, and yesterday there was the official announcement: Pitti Immagine will not be held in January, as previously announced. The Men's, Filati and Bimbo fairs will instead take place in February 2021, from 21st to 23rd, bringing trade fairs and special events in the heart of Florence, between Fortezza da Basso and Stazione Leopolda. 

A strategic asset in recent months when the event did not take place was Connect, a digital platform on which Pitti has invested heavily and that will not lose its relevance even during the days of the fair. "We will open the Connect digital platform to exhibitors well in advance, on which we have worked hard in recent months to enhance order collection and expand editorial coverage. We are organizing a significant promotion of our online commercial system that will reach the best buyers from around the world ", continued Napoleone. 

Given the situation, the next edition of Pitti Immagine will be anything but normal, and not only because of the necessary safety measures. First of all, for the chosen period, the third week of February, in which the sales campaign of the collections will already be advanced, but above all for the proximity to the Milanese FW calendar. However, it could prove to be a winning solution, a synergy between the main players of the Italian fashion sector that could represent the symbolic restart of this industry.