
L.A. Trainer III S: adidas Originals & Foot Locker tell the story of Gen Z From athletics tracks to sidewalks around the world exclusive to Foot Locker
If you've ever wondered where the adidas Originals L.A. Trainer, the explanation is the direct testimony of the history and legacy of the German brand.
The born of an icon
Appearing for the first time in 1980, the grand launch of the L.A. Trainer came only four years later, when adidas decided to take advantage of the Los Angeles Summer Olympics to launch its Spirit of the Games campaign. The absolute protagonists of the campaign are the L.A. Trainer, quickly becomed not only a point of reference for the runner community but also a turning point in research and development in the world of sneakers. This is thanks to the three temples present in the midsole, able to modify the stability, support and comfort of the shoe according to your preferences. But the echo of the Trainers has arrived immortal to the present day, transforming them into a must-have sneaker and making their silhouette one of the most worn in Italy and in the world.
The character of escape from monotony is another aspect emphasized by Anderson as the basis of his work:
“ This new generation aims to find a way to escape from everyday life, something that is as fun as it is relaxing.To do this, there was a need for a location that recalled the way they dress to the music they listen to.From here we were able to reconstruct a space that reflects the spirit of the Milanese Gen Z, their ability to be ready for anything. The important thing is to do it together ”.