The history of the BAPE®︎ Camo One of the most iconic patterns in the world

Who knows if Nigo thought about who he would become in the 21st Century while watching Planet of the Apes, the film that will give its name to its main brand, A BATHING APE®, or while giving t-shirts to the Japanese musician Cornelius to generate interest around his own creature. The story of BAPE® I fail to say, is rich with key moments such as collaborations with the likes of Coca-Cola, Comme des Garon, adidas and Supreme, but also with figures of worldwide relevance in the field of music and art, such as Kanye West and KAWS, to quote, trivially, the two biggest names. It's not a random word. It's impossible to imagine BAPE® without its iconic pattern, that camouflage - also known as "Cloud Camo" that has become coveted, featuring the face of a monkey often hidden in its nuances. And the same pattern has undergone many evolutions in the history of BAPE® m, going from the tigrate version to the snakeskin version to the star-decorated Space Camo of 2015.

In its history, BAPE® has come to have numerous stores around the world, along with a pub, an art gallery, a series of flagship stores dedicated to special collections, as well as a line for womenswear and childrenswear. He has collaborated with a multitude of more or less well-known brands, he has had among his leading rapper testimonials of the caliber of the aforementioned Kanye West, but also Tyler, The Creator and Kid Cudi, who for a time, in 2004, also worked in a store of the Japanese brand. However, the situation began to change as Nigo stepped down as CEO of his creature. A year later, in 2010, BAPE® had a debt of 110 million yen. If BAPE® still exists today it is thanks to a Hong Kong group, I.T., that it saved the brand from bankruptcy by buying 90% of the shares. Ten years after that historic event, Nigo has dedicated himself to his other brands, such as Human Made, or to the creative direction of UNIQLO UT. BAPE® But he survived and learned to live with a hybrid aura, which half preserves the underground soul that he had in his infancy, but which partly characterizes BAPE® as the opposite of what he wanted to become, a brand for all types of customers.