A history of the most iconic patterns We explain how they were born and why they are so successful
Talking about fashion, we often hear the term "motif" or, more specifically, "pattern", but not everyone knows exactly what that is. They are the distinctive signs that a maison adopts to be recognized, to "sign their garments", that timeless archive texture, capable of giving identity to an item, or to entire collections. You just have to think of the Vuitton monogram, although a hundred years have passed since its creation, it continues to be trendy. Why? Because it is not just nostalgia, not just passion for vintage or old school details, the patterns have not aged because the story, the charm of their roots of a brand is what made the brand itself an icon. A classic Burberry trench with the tartan pattern will never go out of fashion because it has marked fashion, in the near future we will remember the BAPE motif because BAPE is affecting today's world.
In a time in which the fashion houses play with the archives, the collections become more and more recognizable and a reflection of its creative directors, we tell you the story of 9 iconic, successful, but above all timeless patterns.
Louis Vuitton
We close with the effective "settle" motif proposed by the English designer. Imaginative and particular, Neil Barrett's Lightning Bolt has assumed importance over the past 10-15 years after Gucci's former-stylist has dressed up artists like Justin Timberlake, Lenny Kravitz, and Madonna and provided his own creations for the production of successful films such as Spider-Man 2, Spider-Man 3 and Ghostrider. Today we can find the pattern on many of the items designed by the British creator, who adopted a mature, classic, and modern style for his label born in 1999.
