Helas presents its SS20 collection The French skate brand unveils its summer proposal

Helas unveils its SS20 collection with a lookbook shot by Maxime Verret in a shopping mall in the suburbs of Paris. The French brand founded by Lucas Puig, Clément Brunel and Stephen Khou returns to its roots, evoking the carefree period when young skaters with their unique aesthetic, reflecting a lifestyle rather than a simple trend, defied the conventions dictated by society. The result is a series of items that blend authentic skate culture with sportswear and ready-to-wear to create effortless and timeless looks. 

The collection will be available from next Wednesday, May 20th on helascaps.com.

The launch of the collection is accompanied by a video directed by Shota Sakami that shows the behind the scenes of the lookbook.