Nike to lose $3.5 billion USD amid Coronavirus outbreak But it still decided to donate 15 million to fight the pandemic

UPDATE 18/03: Despite the crisis that is expected in the coming months following the closure of stores and the decline in sales, Nike has still decided to donate 15 million dollars to a number of charities in Oregon to counter the coronavirus pandemic. The beneficiaries are the Oregon Food Bank, the Oregon Community Recovery Fund and The Oregon Health & Science University, as well as the COVID-19 Solidarity Response Fund.

The crisis obviously affects the entire industry and not just Nike. Rival adidas estimates that in the first quarter of the year it will suffer a loss of one billion euros in the sales sector and only relative to the Chinese market, with projections estimating further sales declines of 10% across the global market. It's difficult to calculate how a possible recovery will take place without knowing how long the emergency will actually last and what the global economic scenario will take on at the end of the pandemic.