Moon Boot, the iconic shoe inspired by the Moon landing Short history of a symbol of the twentieth century on display at the Louvre and the Moma in NY

In the '70s, they were new. In the 80's everyone had a pair and wore them on the ski slopes, but also in the city on cold winter days. In the '90s, Paris Hilton and Missy Elliot turned them into a cult. Comfortable, functional, colorful, funny, with their unique silhouette, the Moon Boots not only entered the wardrobe of many of us, but, with over 30 million pairs sold and as many copies, are also in the history of fashion. Their name is synonymous with après-ski, but, actually, it evokes one of the most important events in the history of mankind: the landing of the first man on the Moon on July 16, 1969.

Tecnica, in fact, is not only synonymous with Moon Boot. Its hits are numerous. In 1970 the company introduced to the world Tecnus, the first ski boot featuring double injection. No longer clumsy and bulky old models, the use of two different types of plastic, a harder plastic for the hull and a more flexible plastic for the leg, gave the skier an extraordinary level of comfort, fit and technical precision. Zanatta even turned to Fiat's subcontractors who made the molds for the dashboards and interiors of cars to find the right technology. In the 1980s, the silhouette was taken from the TNT line with which the brand established itself on the market. Later, the brand launched a collection of outdoor shoes. In 1993, by acquiring Löwa, a German brand specialized in hiking and leisure shoes, Tecnica started an expansion phase that goes on even today and has generated over €400 million in turnover in 2017.