5 brands to keep an eye on at the Melbourne Fashion Week From beachwear to streetwear in a strut
Australia may be on the other side of the earth for some, but it’s time to keep an eye on the laid back Aussie stereotype that’s been the face of fashion for all the northern hemisphere knows. Casual and beach wear are what comes to mind - but Melbourne is slowly becoming the platform for new designers ready to take the stage nationally and abroad.
Melbourne Fashion Week 2019 will officially kick off on August 28th and will continue until September 5th. Here are a few names that are redefining their conditioned identity and bringing individuality to the streets and the runway. Designers are being inspired from travels abroad and their countries past history. With no official inherited precedence in the fashion industry like the top 4 Paris, Milan, London and New York - in Melbourne, Australia, anything seems possible.
#1 Tres Bourgeois
Brothers Leroy and Eli are introducing street + couture culture to Australia, previously two separate things, Haute Streetwear, as they like to call it. Elliot’s international studies in Hong Kong is what influenced his vision in the fashion and styling industry. Their brand is all about bad behaviour, recognizing its source for it all - love. This means delicate embellishments, ironic colour prints and imagery. Their latest AW19 collection Affluenza defies the boundaries of streetwear and emphasizes society’s “ills”. Their baby brother extension to the brand is called Subpar and is a series of skate decks used as a medium to communicate to the youth and the expectations society places on them.
