10 Years of Jacquemus A look back at the French designer's legacy in the making

Last week French designer Simon Porte Jacquemus took to Instagram to announce his brand’s 10 year anniversary to be celebrated with a show in the South of France on June 24th. 

The designer first began his label in 2009 following the death of his mother whose maiden name was Jacquemus, and the label was named after. In 2011, he began working at the Commes Des Garçons store in Paris under designer Rei Kawakubo and CEO partner Adrian Joffe who took him under their wings. This Commes Des Garçons influence became evident in some of the Jacquemus’ earlier work where he often played with the concept of deconstruction and untraditional asymmetrical silhouettes.

Following this, in the last three seasons, the designer has been much more focused on perfecting the brand’s aesthetic rather than honing the couture aspects.  Which although may be less exciting for his menswear branch especially, assures him a steady customer for womenswear, which includes clients like the Kardashians, Beyoncé, Rihanna among others. In an interview with WWD, the designer expressed that by the end of 2019, he expects the brand’s sales to increase by 11.5 million euros from last year, which totals to around 25 million in 2019. 

The brand’s 110th-anniversary show later this month will feature a presentation of both men and womenswear in a co-ed show. One can only hope that with this celebration of 10 years of designing, he may not only bring back, but introduce some new and interesting couture-influenced techniques and designs for both the mens and women.