The sneakers' process of renovation The new golden age of Nike Air Force 1 compared to another famous comeback

The new golden age of Nike  Air Force 1 compared to another famous comeback 2014 was the year of the great adidas  Stan Smith comeback.

The iconic tennis silhouette was discontinued in 2011 and had been kept out of the market for three years before the return. adidas took its time to plan a return in great style and so it was. To relaunch the sneakers and be sure to revamp the shoe reputation to the public, adidas made huge efforts. 

Now everything must be quiet and overly-calculated, people must not perceive that the brand is trying to deliberately sell them a product. Instead they have to slowly start thinking that the product is cool by collateral influences. Nike most likely just wrote a brand new chapter of sneakers marketing.