What went down at Bread & Butter by Zalando The second edition of the style & culture festival that changed the rules of the game

For those who do not know Bread & Butter by Zalando is the Berlin festival that unites fashion, music, and art and this year celebrated its second edition in great style. The non-conformist and open-minded spirit of the event have come to life around the BOLD theme.

Panel talk, live shows, retrospectives, laboratories, culinary events, shop experiences and more: the full shopping and entertainment experience, with now buy now and exclusive ad hoc shopping, has demonstrated how much B&&B is the format of future festivals.

Enjoy a brief review of Bread & Butter by Zalando most amazing events.

DAY 1

#1 FASHION

Among the many reasons why this B&&B could end up being in the annals of fashion history, there is the first Viktor & Rolf Haute-Couture first ever fashion show out of Paris that showed a selection of looks from their last three collections while Napapijri led the B&&B visitors on a multi-sensory journey on the notes of the Four Seasons of Vivaldi by artists Sharon Doorson, Jan Blomqvist, TOKiMONSTA and Raleigh Ritchie.

#2 MUSIC

Bildeburch's funk-punk sounds inflamed the audience before the Berlin DJ Ticklis brought his jungle juke R & B jams. The last one to join the dances was Virgil Abloh who has perpetrated his mission of spreading club culture in contemporary culture.

#3 TALKS

Digital disruption and multi-platform storytelling for the talk led by David Fischer, founder of Highsnobiety, and the importance of conscious design with Viktor & Rolf that have also announced their coming collaboration with Zalando.

#4 FOOD

During this second edition, the Michelin Stars have taken the most disparate forms, becoming on Sunday the dishes of Spanish chef Iago Castrillón and Street Food Chef Hawker Chan, without counting the presence of Markus Herbicht.