We talked with Skepta about his new Nike collaboration #SkAIR, London realness and Morocco
In the last few years, we have seen Joseph Junior Adenuga, best known as Skepta, grow in front of our eyes. The entire editorial staff of nss has always been a huge fan of him, and we have carefully followed the musical and personal advancements that have led him to become a major figure in Europe first and then worldwide - also thanks to his successful album Konnichiwa, his presence on Drake's More Life and his MAINS clothing line. Not even the controversy of a hypothetical plagiarism against a young photographer has stopped his ascending star.
His bold aesthetic based on a few key pieces and his attachment to a nearly forgotten London realness made him the ambassador of the revival of grime music crowned by nonetheless Nike - that in East London more than just a brand is a true worship - who chose to collaborate with him on a new Nike Air Max 97 version: the Nike Air Max 97 Sk. The Nike Air Max 97 Sk is based on the fusion of London and Moroccan culture, home-away from home of the grime artist, whose Arabic infusions dominate the details of the upper and the outsole.
On the occasion of this last, long-awaited Nike collaboration, we had a brief phone conversation with Skepta and asked him some questions to know more about what this project meant for him.
