The strange assortment of guest stars in Bottega Veneta's latest lookbook It's hard to see what the guest stars in the presentation say about the brand's identity

Yesterday, Bottega Veneta presented its new Wardrobe 02 collection presented with a lookbook that represents at the highest level the DNA and taste of the brand, cool, desirable and able to carry on the aesthetics that Daniel Lee had introduced with his Celiné-inization of the brand. The new collection comes at a particular time for Bottega Veneta, which over the last year has abandoned social networks, launched a digital magazine halfway between art and advertising (let's be honest) and had sunk for a few days in its first controversy when it had organized a party during the lockdown in Berlin that had angered everyone with its indigestible aura of elitism and privilege.

But even this hypothesis does not work – as there is no real cultural scene or artistic production that is celebrated but only a series of talents in balance between the varied and the disparate. The most likely solution, then, may perhaps be the simplest: the protagonists of the campaign were less the friends & family of Bottega Veneta and more the friends & family of Daniel Lee. Which is not bad at all – except that you don't quite understand what this casting has to say about Bottega Veneta's identity or philosophy as a brand. Especially for such a successful collection in which the dresses speak perfectly on their own.