Rosso Ferrari - Ferrari, the project of Federico Ferrari for the third issue of Edicola

Federico Ferrari is a photographer living between Venice and London and with his photographic project Ferrari is among the protagonists of the third issue of Edicola, the red.

The concept of Ferrari is a game between the homonymy of the Italian photographer and the well-known motor home. We asked him to talk about his inspiration and his connection with the red.

Text Message
Fri, 31 Mar, 4:25 PM

R Fede, will you shoot something for Edicola ? :)

Fri, 31 Mar, 11:15 PM

F Sure! New theme or still the same?

R New theme, the red. Let's figured something out !

F Gladly and gladly I would do something "fashion"!

R Fashion/artsy “eheh”

F TOP

Mon, 3 Apr, 3:09 PM

R The theme is "red". Can you do something?

F Deadline?

Mon, 3 Apr, 4:34 PM

R A preview on April 15th. Then if you want the rest later

Mon, 3 Apr, 5:52 PM

F I try ;)

R Let me know what you have in mind, though
I'd love something with VeniceF Venezia

F With Venice they'll turn out postcards-like.
I was thinking or photos (through the screen) of Ferrari's pilots/fans
or pictures of yellow things and pictures of magenta things and to superimpose them. Et voilà, the red.

R Ferrari intrigued me either
I like both the idea
But do that jajaja
That I do care about this

F Promise I will do this. How many pictures do you want?

R About ten
In my opinion photos of the screen is easy and super cool
Very close to Edicola

F Ok go for that ;)

R But do that about Ferrari. It's actually a bomb
And you can do it from home

F Title: "How's Schumi?”

R Exactly !!! Ahahahha hahahahahaha I wanted to ask the permission
to go to the Ferrare Museum in Modena to do some shootings
Would you be interested ? a trip to see how it is :)
I get you the credits

F It would be great

R So you go on with the Ferrari screen pictures and I'll call the Ferrari museum
So by the 15th you can go and have a look

F YO!

R So you are in the red gang

F Yes!