The heritage and the future of PUMA in the new Wild Rider sneaker The latest silhouette part of an iconic line told by its creator
Within the sneaker game, PUMA has always occupied a prominent place, relying both on its very rich archive and on a dynamic vision towards the future.
A collage of present, past and future. This is how the new silhouette of PUMA could be described, the latest model of the Rider line, the Wild Rider, which presents itself as the perfect combination of elements from the past and details projected towards the future.
Taking inspiration from the Rider OG archive and the elements of running shoes in the 90s, the new Wild Rider presents itself as the perfect synthesis between performance and aesthetics, with an emphasis on inserts that are as functional as they are harmonious. The Wild Rider brings a completely new dimension to the Rider line, with new layers of materials and futuristic rims on the midsole. The design of the silhouette is inspired by the movement and speed of contemporary life and is designed to always go further, ever faster.
#5 What lies in the future of the Rider line?
PUMA Rider family allow us to connect PUMA's heritage with the present but also allows us to explore wild ways of expression. We have some exciting new iterations coming in AW21, not only through our Select partners' collections but also through new upper executions.
