
Backstage shots of the new HUGO BOSS x PSG collection nss experienced the behind the scenes of the launch thanks to the German brand and PA Mulier
Paris Saint-Germain has been synonymous with fashion and style for years, the same one that HUGO BOSS has been trying to communicate since 2014 through tailored creations, worn by Parisian players especially before Champions League matches. The official tailor of the most hype team in the world of football renewed his sponsorship in 2018 and for the new year he is ready to launch the new exclusive line dedicated to PSG. In the lifestyle capsule collection there is all the minimalist and chic component of the German brand, with that touch of elegance typical of Paris.
The players chosen for the shooting who undressed the Nike/Jordan suits to wear those made by the club's official tailor are Neymar Jr, Mauro Icardi, Keylor Navas, Leandro Parades and Abdou Diallo. The stylistic path that has been traced by BOSS in these 7 years offers great continuity, with the utmost attention to detail and a careful study of current trends. If on the pitch the technical sponsor of Les Parisiens is always ready to launch into new experiments and to exploit any kind of inspiration, off the pitch PSG chooses a refined and classy line.
In all likelihood, the garments from the collection will be worn tomorrow for the first of two Champions League round-of-16 matches that PSG will play against Leo Messi's Barcelona at Camp Nou.