The incredible aesthetics of the Italian 90s flyers Symbol of Italian club culture, the flyers of the locals invited Italy to the most beautiful evenings of the pre-Instagram era

According to the Cambridge Dictionary, the English noun flyer literally means «a small  piece of paper with information on it about a product or event, wich is given to a lot of  people». The definition of the term fully describes  those pieces that still tell everything aboyt the night life of the 90s and 00s, in our country and beyond, since the posters of the discos served precisely to promote the evenings through evocative graphics and eye-catching. There was a time, in fact, when flyers, posters and paper invitations were the only way to learn about the existence of an event - nothing that the new generations do not know thanks to events such as the Club to Club festivals and all those PR met on the coasts of Salento, but whose importance has been lost over time transforming them into the graphics published on Facebook first and then on Instagram of the various evenings in local clubs – but making him lose that aspect of unbridled creativity that characterized his graphic design twenty years ago.   

Before the arrest that affected the discos in the 2000s, the last decade of the '900 represented the moment of maximum splendor for the development of flyers from exclusive parties to social centers, but not everyone knows that the phenomenon originated when, as an article in Il Giornale tells, "the fever of disco music healed Italy from the terror years of Brigate Rosse". The Italian clubbing of the late '60s, already focused a lot on the flyers of the events and continued to do so throughout the following period, during which the clubs of the central north, the Romagna Riviera and the Roman rave culture became a reference model also abroad – a demonstration of all are the flyers born on the cultural scene of Detroit between the late 90s and early 2000s,  cultural expressions of a nascent techno culture that conquered the world, both musically and visually.