The restaurants of fashion brands Haute Couture in the kitchen

Luxury fashion brands that look to create a successful dining experience use transportative elements designed to immerse clients into a brand’s aesthetic, using a culinary concept as an opportunity to expand their narrative. Brands must align with clients' expectations and their imaginations, using subtle design elements that dive deeper into storylines, developing characters, places, and values. Narratives that brands tell or that are told about them can be fictitious, embellished, or historical and are often a mix of all three, such is in the case of the Gucci and Tiffany’s restaurants.

TIFFANY'S

Who doesn’t remember the almost visceral scene from Breakfast At Tiffany’s where Holly Golightly, returning from her nightly festivities, stops to eat a croissant in front of a Tiffany’s window, impossibly elegant. Carrying the brand’s signature “Tiffany Blue” throughout the space, with soft velvet chairs, and with touches of silver for which the brand is also famous, the Blue Box Cafe menu weaves together heritage and story, serving for breakfast and lunch a mix of favorite dishes of the original founder as well as an elegant tea service and pastries. The restaurant itself continues a famous but simple storyline simply by existing, granting clients a chance to actually have breakfast at Tiffany’s.