What is Lynk & Co, the brand halfway between automotive and car sharing We were in Antwerp to attend the opening of the new car club, before its arrival in Italy
This Sunday Lynk & Co will arrive in Milan for the first leg of its Italian tour, which will also touch Turin and Naples, with a pop-up in City Life that will last from 5 to 13 September. A whole week during which you can discover the world of the new mobility brand halfway between the car manufacturer that sells cars and a car sharing service that allows subscribers to rent cars in the area for a monthly subscription. A new concept of urban movement that is present in the territory through a series of clubs that act as operational centers for the brand but also as a social hub for subscribers and car owners, where you can meet, participate in workshops and meetings, discover new products but also relax in the lounge area or participate in events. After the success in Sweden, Lynk & Co opened its third club in Antwerp, Belgium, at the beginning of August, will open another one in Berlin - the next one will be Italy. The goal of the monthly subscription service is to reduce the presence of cars on the roads (and therefore the problems of parking and traffic) and open mobility to a wider and more inclusive range of people allowing even those who do not have cars to move around the city, borrowing a vehicle from other members who have purchased the car and paying only for the kilometers traveled.
Lynk & Co's commitment to sustainability goes beyond organizing more efficient urban mobility and protecting the environment, but also includes sustainability and equality in the workplace. According to research by Statista, in fact, the automotive sector is one of the lowest ranked for gender equality, with an average of 15% of women working in it against an overwhelming majority of men. For this reason, the brand has committed to achieving a fair distribution of 50% of the genders among its employees by the end of the year which, by 2023, will also lead to a fair division between genders also for managerial positions. Currently the company holds a percentage 3 times higher than the industry average, with 45% of the team and 33% of executives identifying with the female sex, while gender equality has already been achieved on the company's board of directors. In this regard, we interviewed Telma Negreiros, Vice President PR & Communication for Europe at Lynk & Co on the occasion of the opening of the Antwerp club:
«From the Lynk & Co perspective, the topic of gender equality and diversity is part of our DNA, our strategy, of who we are as a brand. We want to be a brand that is attractive to women to apply, to other minorities to apply. […] We did a study that shows that having more women in management increases profits, it promotes a better working structure, more opinion, different ideas, inspiring ideas. […] Besides the fact that it’s time for a change, it’s also good for business. This is why we have weekly meetings about gender equality and diversity».
