Is it better to invest in sneakers or fine wines? Vindome - a wine trading app - wants to become the wine's StockX

Trained by the world of resells and sneakers, Gen Z - contrary to the mainstream media narrative - is perhaps the most attentive and competent generation in financial investments. Understanding the mechanism of supply and demand, many young investors have honed and expanded their capital by playing on hyper speculative markets such as cryptocurrencies or the NFT. The competitive advantage lies in the speed of reading trends and in adapting to the market, a capacity that has thus made it possible to create from scratch giants of the tangible goods market such as StockX, today valued at 3 billion euros. However, many of the product categories on which Gen Z invests has very high volatility: a couple of Jordans - such as bitcoin and other cryptos - have very high price fluctuations and do not have a medium-long term guarantee. For this reason, many young investors over the years are broadening their horizons to diversify their investment portfolio and - against all expectations - among these new categories there is also fine wine.

Inspired by the success of platforms such as StockX, among the new apps for wine trading is Vindome, one of the simplest and clearest to use that offers the possibility of entering the market quickly thanks to investments through two types of approach. The Collections mode offers the opportunity to access assortments of wines divided by budget and calibrated investment time horizons. A method designed mainly for beginners, which allows you to learn about the wines and the main mechanics of the market and to start creating a balanced portfolio of fine wines. Vindome Live Market instead allows you to operate in a real wine market in real time, browsing through hundreds of labels and where you can buy directly at the market price or make an offer, without minimum investments required.

One of the most interesting services that Vinedome offers is that each case of wine is labeled and sealed with an NFC tag and all transactions are recorded on the blockchain, thus ensuring its total inviolability. Many of the investors, however, would not have the opportunity to properly store their investment (temperature and humidity are fundamental factors for wine) and for this reason Vinedome offers storage in warehouses strategically located near the production regions (Bordeaux in France) and equipped with advanced technologies, capable of guaranteeing ideal temperatures, humidity and safety. As for sneakers, packaging is also fundamental in wine: the value of a bottle is significantly lower when it is not accompanied by its original case. 

In which wines should you invest? 

After so much theory we move on to practice, because the beauty of these investments - unlike financial ones - is that basically you buy a material asset, produced from the ground and people, aged in barrels inside magnificent cellars. A wine crate is an investment that can yield a substantial return. The advice for newbies is to rely on the advice of apps or experts, especially with regard to conservation and maintenance.

Among the safe investments are En Primeur labels - a way to buy the most sought after wines and thousandths when they are still in barriques, thus offering customers the opportunity to invest in a particular wine before it is bottled and available on the market - of the great French Châteaus of the Bordeaux region that at an affordable price offer excellent quality and considerable return on investment potential. These wines have a consolidated international market, some examples are Le Petit Mouton, Echo de Lynch Bages and Les Pagodes de Cos. Turning to Italian wines, in recent years thanks to a somewhat less parochial marketing, the Italian oenology of excellence is approaching that French. The labels to keep an eye on are in addition to Tuscans such as Brunelli and Super Tuscan (Sassicaia, Ornellaia, Gaja), Piedmontese wines such as Barolo and Barbaresco that are experiencing an important international consensus and recording remarkable financial performances.