Zara Home has launched its cooking page And the food looks delicious

In 2021 the proposal of a living brand must necessarily go beyond the physical products that it offers. A cue that Zara Home grabbed by presenting its first page of recipes. The brand had been selling the recipe books of the prestigious publishing house Phaidon for some time now, but this is its first own effort in the field of home cooking and is also one of the most beautiful and intelligent ways to promote its own line of cookware: the graphical interface is in fact very elegant and the graphic apparatus of the photos fully enhances the aesthetics of its collections. 

Zara Home's editorial-culinary project, however, could be taken as an excellent blueprint of editorial activity for a lifestyle brand: minimalism, extreme attention to aesthetically satisfying detail (if you don't believe it scroll through the gallery) and curate top-notch graphics. If Zara Home will publish its own recipe book, no one will be surprised when it sells out in minutes.