What are the most mentioned brands in Kanye West's songs? Between Louis Vuitton and Gucci, a journey into the relationship between Kanye's music and fashion

Not only a rapper and producer but in Kanye West's very long curriculum there's also a very close relationship with the fashion world. Even before giving life to his Yeezy brand, Kanye had flown to Rome with his friend Virgil Abloh for an internship at Fendi, while during his career he never missed the opportunity to transform some of the items he wore into grails, from the iconic Phoebe Philo's Céline shirt to the most recent Raf Simons patch shirts. Obviously, music also had a place of honour in the relationship between Ye and the fashion industry, becoming the outlet with which Kanye rhymed some of his favourite brands, distributed over the course of a 17-year musical career, from the debut with The College Dropout up to the most recent Jesus Is King. 

A real change of course, therefore, a passage to a more mature phase that has seen the disappearance of the brands also in the texts of the most recent pieces by Kanye West. If Kids See Ghosts and Ye are two discs focused above all on the intimate and psychological aspect of the rapper, in Jesus Is King the protagonist is instead his relationship with faith. Precisely for this reason, the research of Gabriele Murtas manages to have a double value: if on the one hand, it answers a question that has always been in the minds of Kanye West fans, on the other it helps to trace the human and personal evolution of the American rapper and designer.